About HR Tech Logic

Your expertise. The right audience. More opportunity.

HR Tech Logic is for the people choosing HR systems, supporting managers, and making work better for employees. We get into the questions behind the purchase: what helps, what gets in the way, and what deserves a harder look.

For brands and agencies, we create opportunities to put your expertise where it matters: in front of HR decision-makers. Combine specialist publishing and content partnerships with ABM Logic’s targeted syndication, demand generation and account-based marketing to support your next stage of growth.

Work with us

Build recognition. Start better conversations.

Put your expertise in the spotlight
Share a distinctive point of view with HR and workplace audiences through clearly disclosed sponsored content.

Give your content greater reach
Bring your research, reports and ideas to the people you want to engage.

Connect attention with opportunity
Build targeted lead generation and account-based campaigns with ABM Logic.

For brands and agencies

Make your next campaign matter.

You have a story worth telling. We help you bring it to an audience with a reason to listen. HR Tech Logic gives HR technology brands, service providers and agencies a focused setting for their expertise, backed by ABM Logic’s wider campaign capabilities.

Paid publishing and brand visibility

Build visibility around the problems you solve. Share your expertise through contributed articles and sponsored stories, supported by editorial review and clear disclosure.

Hosted resources and brand profiles

Give your white papers, e-books and reports a dedicated destination. Talk to us about branded resource pages that put your ideas at the center of the reader’s experience.

Content syndication and lead generation

Take your best content to the audiences that matter. ABM Logic combines targeting, content distribution and lead generation to help you connect with relevant buyers and support your pipeline.

Search and AI discovery

Make your expertise easier to discover and understand. Bring useful insight, credible sources and a clear brand perspective to the topics your buyers are exploring.

From a single placement to a broader campaign, we’ll shape the right approach for your audience, objectives and budget. Explore what ABM Logic can do for your next campaign.

The people and workplace agenda

Better decisions for the world of work.

Great workplaces depend on decisions that connect people, technology and business priorities. We explore the ideas behind those decisions, giving HR leaders and technology buyers a clearer view of what matters and what comes next.

HR systems, data and AI

HRMS, HCM and HRIS platforms, cloud systems, people analytics, automation and the practical use of artificial intelligence.

Talent, learning and development

Recruitment, onboarding, learning, skills development and the systems that help people grow within an organisation.

Culture, leadership and employee experience

Employee engagement, executive leadership, organisational development and the working practices that shape workplace culture.

People operations, reward and compliance

Payroll, compensation, outsourcing, consulting and the legal and compliance questions involved in running an HR function.

Our wider business

Specialist audiences. Bigger possibilities.

Connect with HR and marketing audiences through our specialist publications. Then extend your reach with ABM Logic’s content distribution, lead generation and account-based campaigns. Bring us your ambition. We’ll help build the approach.

HR technology

Be part of the people conversation.

Reach the people shaping workforce strategy, HR technology and the employee experience. Put your expertise in context through paid publishing and content partnerships, with targeted campaign support from ABM Logic.

Marketing technology

Get closer to marketing decision-makers.

Bring your perspective to the conversations shaping marketing technology and strategy. Build visibility through publishing and content partnerships, then extend your campaign with ABM Logic’s targeted distribution and lead generation.

B2B campaign delivery

Turn the right attention into opportunity.

ABM Logic helps B2B brands and agencies reach the accounts and people that matter. Connect demand generation, account-based marketing, account-based experience, content syndication and lead generation around your growth goals.

Confidence in your campaign

Specialist publishing. An established business behind it.

HR Tech Logic is an ABM Logic Ltd publication, headquartered in the UK. Work with a team whose publishing and campaign services are supported by documented quality processes and accessible privacy information.

UK headquarters
124 City Road, London, EC1V 2NX, United Kingdom.

ISO 9001

ABM Logic’s quality-management certification covers targeted marketing and lead generation.

EU Article 27 representation

Prighter provides EU GDPR representation for ABM Logic Ltd. Visit the Trust Center for representation details, privacy documentation and privacy-related requests.

Our editorial approach

A clear point of view. Something useful to take away.

We write for the moment when an interesting idea has to become a real decision. Expect practical examples, questions worth asking, and a clear view of the trade-offs. We link to sources so you can follow the facts and decide what matters for your own team.

Practical editorial coverage

Our coverage brings together research, product information, and editorial analysis. When we discuss a product, we make clear what the information is based on.

A clear source for each resource

For commissioned resource pages, reports and guides will identify the business that produced them and explain their subject and access requirements.

Transparent commercial relationships

Paid placements are disclosed and subject to editorial review. Corrections and editorial inquiries can be sent through our contact page.

Start a conversation

Let’s put your expertise to work.

Tell us who you want to reach and what you want to achieve. Whether you’re launching a report, building brand recognition or planning a targeted campaign, we’ll help you explore the right next move.